Cass Art own brand packaging

Cass Art Own Brand Packaging

Agency: Pentagram
Client: Cass Art London
Art director: Angus Hyland
Designers: Alex Johns and Fabian Herrmann

Own brand packaging design for London’s oldest independent art supplies shop, Cass Art.

Each design emphasises the materiality of the product. The coloured paper pad is adorned with a target made from hand-cut coloured paper; the marker pads are decorated with lines drawn by marker pens; the tracing paper features a traditional draughtsman’s technique of parallel motion; and the layout pad is patterned with blocks drawn with ballpoint and pencil.

Awarded:

AGI  Art Directors Club Bronze Award in Packaging
AGI  D&AD ‘Nomination’ for Packaging Design

Cass Art own brand packaging
Cass Art own brand packaging
Cass Art own brand packaging
Cass Art own brand packaging
Cass Art own brand packaging

Photographs © Pentagram